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Coca-Cola & FIFA World Cup with Havas Blvd | Case Study

Next produce major branding elements on behalf of Coca-Cola and FIFA for the FIFA World Cup 2022 Trophy Tour events taking place at Sydney’s new Alliance Stadium. In collaboration with Havas Blvd, Next created an on-pitch photo opportunity, pillar wraps, an entrance archway feature, branded tables, a DJ booth, a merchandise stand and media walls for an interactive zone.

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