Visual impact is, more than ever, sought after in every marketing execution. An effective visual strategy translates to more eyes and ears for sales.
When creating a visual impact without print, you may think of one word: ‘Difficult.’
But it certainly doesn’t have to be.
Your business retail display has multiple options for creating a visual impact that expand beyond printing beautiful designs. Some of the most impactful visual designs are completely minimalistic. The success of your retail display will be reflected by how much thought was put into it; the only limitations are your creativity.
Sometimes, no print says more.
When creative visions are put in pen and paper, it often ends up in print media form but it sometimes does not translate to catching the attention of your target market. When creating a shop display, your promotions have to stand out without flooding the audience with text.
Let optimal designs work for you with your market. Extract your vision to an actual space where people can appreciate, visit, and interact with artistic elements. People will appreciate your messages easily, promising both awareness and engagement for your brand.
Use of Lighting
As photographers will tell you, lighting is crucial for capturing the mood of subject. The choice of lighting can catch the viewer’s eye in several ways.
For example, illuminating only one part of a layered material display gives the impression of depth. Alternatively, the illumination may serve to focus the attention on the subject and imply the shadowed parts of the display are “lesser” in comparison. A shop display can work with lighting as an affordable yet effective design element.
Another example is like the golden hour effect: Your retail display may play with coloured lighting and the reflectiveness of the material instead. The number of shadows used will also serve to give the material a realistic, textured appearance. The effect appeals as an optical illusion of depth through the appearance of tints and shades.
Angles create a visual impact without print. Like lighting, there are many options for angle optimisation of your retail display.
One such possibility is giving multiple interpretations of your retail display through opposing angles. For example, using Reboard to create a scene with one part of your display viewable from one angle, and so on. Many a shop display have used angles to give distinct elements or add a new way to view their designs.
Another example is the use of staging and props. You may choose to elevate your hero product through a unidirectional display, where the viewer cannot reasonably find any other interpretation than the set-up before them. The display may incorporate steps that force the viewer to think of the product as literally elevated.
Out of all your retail display material options, a Reboard display has the most minimal carbon footprint. Additionally, Reboard is a superior choice for retail displays due to its reflectiveness; the way the light shimmers on the material draws the attention of the viewer instantaneously.
In addition to its shimmer factor, Reboard maintains its structure with surprising efficiency. There are endless options available in terms of buildability. The quality of Reboard material also ensures that many designs can be done without compromising durability.
From creating a scene (first picture below) to making a replica of your product in Reboard (second picture below), Reboard shows how impressive removing printed design can be.
Show your customer base that you think outside the box through implementation of multiple materials in your retail display.
Foam material gives your retail display a weightiness through its dense appearance. However, foam boards are not really recyclable, so consider the environmental impact of choosing foam.
Having the opposite effect of foam, paper will lighten the appearance of your retail display. This effect may be desirable if your display aims to play with movement, since paper will be the lightest material available. Also unlike foam, paper is degradable, meaning it will break down and be recycled easily.
Acrylic retail displays are excellent for putting the emphasis on display. You may choose to box in your hero product, or to give the impression that your product is premium. Whilst easier to recycle than foam, it is recommended you use acrylics sparingly, since it is a heavy-duty plastic.
A close cousin to Reboard is Dispa, a glossy fibre product that is completely recyclable. The shine Dispa has is more like a plastic cover than Reboard’s reflectiveness, resulting in a different effect when exposed to lighting.
Bottom Line: Breathe life to your display using quality materials
The structure of your design can be conceptualised through lighting, angles (or lack thereof!), and types of material used: All creating a visual impact without print.
The power to transform ideas to art in a specific space rely heavily on the quality of the materials used and how they are maximised. Compared to traditional print methods, visual impact can be more flexible nowadays. Displays can benefit from using less or no print to generate more visual impact. The vision needs to be loyal from conceptualisation to execution. Next Printing creates this experience.
Collaborate with Next Printing
- Pioneers in creative sustainable print ideas.
- High-quality point of sale marketing, large-scale exhibits, pop-ups, and signage.
- Reliable and delivering in record time.
As Australia’s pioneer in sustainable printing, Next Printing is the contractor of choice for high-quality point of sale marketing, large-scale exhibits, pop-ups, and signage. We pride ourselves in being reliable, exceeding expectations, and delivering in record time. Our success in providing clients with versatile, long-lasting, and eco-friendly digital printing solutions carries over into better outcomes for both them and their target audiences.
Contact us today. Our team of specialists are ready to consult with you regarding the applications of breakthrough digital printing technology through Re-Board® and the current generation of fabric printing.