For the past 20 years, Bugaboo has been a market leader at the forefront of stroller innovation. With a focus on cutting edge products and a real desire to make parents’ lives easier – they combine beautiful design with long-lasting functionality.
We implemented a solution that takes into account the entire value chain, including:
Design – By utilising the internationally designed concepts and adapting them for the Australian market, NEXT’s internal design team were able to reduce design costs and deliver a faster route to market
Print – During the design localising process, NEXT re-engineered elements while maintaining Bugaboo’s brand integrity. This reduced print costs with faster turnaround time underpinned by an eco-friendly solution.
Distribution & Installation – NEXT managed all installations across Australia and New Zealand, allowing Bugaboo to concentrate on their core competencies and developing their local business.
Since executing window displays at Baby Kingdom, Bugaboo has seen a 20% increase in sales. The Bugaboo/NEXT partnership has now been in place for 6+ years, a testament to the quality and success of their campaigns and the NEXT solution.
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Pranil Chandra October 9, 2023
With leading brands from around the world attending The Retail Innovation Conference and Expo (RICE), Re-board Technologies, as a featured exhibitor, aimed to create a dynamic stand that showcased the full potential of re-board. As the global leader in all things Reboard, Next Printing was selected by Reboard Technologies in Sweden to design a stand that would captivate marketeers from renowned global brands like Nike, Amazon, Puma, Coach, and Google.
Read MorePranil Chandra August 8, 2023
To coincide with the launch of the Barbie Movie in July 2023, Bastion Experience contacted Next Printing in April 2023 with an extensive brief to comprehensively re-fit Grill’d The Galeries’ Sydney location as Barbie’s Dreamburger Diner. Essentially, burger lovers would be immersed in a pink dreamworld, where they could sit and enjoy pink burgers whilst being surrounded by fun Barbie-inspired ‘instagrammable’ décor.
Read MorePranil Chandra July 12, 2023
Team event was tasked with providing an impactful & fun Xmas display for Qantas at their main airport lounges Australia wide. This was the first Xmas since the pandemic put a sudden holt to travel around Australia & beyond. The brief was to welcome back the travelling population in SYD, MEL, ADL, PER, in December 2022.
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