For the past 20 years, Bugaboo has been a market leader at the forefront of stroller innovation. With a focus on cutting edge products and a real desire to make parents’ lives easier – they combine beautiful design with long-lasting functionality.
We implemented a solution that takes into account the entire value chain, including:
Design – By utilising the internationally designed concepts and adapting them for the Australian market, NEXT’s internal design team were able to reduce design costs and deliver a faster route to market
Print – During the design localising process, NEXT re-engineered elements while maintaining Bugaboo’s brand integrity. This reduced print costs with faster turnaround time underpinned by an eco-friendly solution.
Distribution & Installation – NEXT managed all installations across Australia and New Zealand, allowing Bugaboo to concentrate on their core competencies and developing their local business.
Since executing window displays at Baby Kingdom, Bugaboo has seen a 20% increase in sales. The Bugaboo/NEXT partnership has now been in place for 6+ years, a testament to the quality and success of their campaigns and the NEXT solution.
Capture your market by capturing attention. We are your Retail printing experts, offering everything from POS to POP; Re-board to fabric printing.
We'd love to send you innovative tips, news and offers from the world of print and marketing.
Client experience officers are available to answer any questions you have. Use the form below to quickly let us know what you need!