To celebrate Clinique’s best-selling Moisture Surge™ Hydrator (one sells every four seconds worldwide) the brand wanted to create a pop-up experience to welcome media and influencer guests.
Next Printing were approached by The Make Haus in tandem with the incredible Hatrik House and asked to convert an existing physical store in one of the busiest streets in Australia (Mid City Centre, Pitt St Mall Sydney) into a one-off pop-up store. ‘The purpose of putting in this pop-up is to elevate our customers’ experience by designing and creating a space that’s an immersive destination that’s not only exciting but also fun to everyone’. *
With a floor space of 11 meters wide x 4 meters high, it was possibly the largest single brand activation project undertaken by The Make Haus.
The fit-out was created with Re-board® as its primary component. This engineered paperboard has comparable strength to MDF, an FSC Certification, and a low carbon footprint. Of the built items, over 90% were printed and constructed from 16mm Re-board®, making it one of the most sustainable pop-up stores of the year.
Next Printing had less than five days to print over 70 sheets of Reboard, floor and window decals and additional materials and only two full days to install the entire carriage project.
Next Printing were able to generate significant environmental benefits by using Re-board® as the main substrate for this project.
We used 70 sheets of Re-board® with a total weight of 350kg. Alternatively, the customer would have had to use the equivalent quantity of MDF panels with a total weight of 1,820kg. This significant weight reduction reduced carbon emissions through both transportation and manufacturing.
The pop-up was a huge success attracting a considerable physical turnout of patrons, whilst being simultaneously exposed to a large social media audience during the 4-day period it was open to the public.
*Corinne Duffy, Brand General Manager – Clinique, Aveda & Lab Series ANZ at The Estée Lauder Companies
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