Pranil Chandra March 7, 2023
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Pim Group approached Next Printing in early September 2022 to create an immersive school room for guests to learn and experience all things La Roche Posay Serums. The main requirement was for the bulk of the materials used for the activation to be sustainable and eco-friendly. Pim Group had heard of Reboard and were keen to use this material as the foundation of their build. Next’s brief was to create seven freestanding pods or classrooms, each representing a specific type of serum along with an additional set of lockers. Each pod was to be unique in terms of colour, size and elements incorporated, which ranged from bespoke Reboard shelving to wainscotting to a full awning on the ‘Canteen’ booth.
Reboard, with its FSC Certification, low carbon footprint and comparable strength to MDF, was utilised for all pod walls and to build the set of lockers that greeted guests upon arrival. Other materials such as Foamboard were used for the profile-cut lettering, with Floor Mat printed to cover the existing carpeted floors at North Bondi Surf Life Saving Club. One of the unique challenges with this project was achieving the bright colours to match each La Roche Posay Serum bottle and to replicate these across all elements of each pod. Whilst we were kindly provided with CMYK breakdowns, considerable colour matching on many substrates was done prior to production to ensure the solid colours on the walls matched those on the floors and other materials.
Installation was scheduled for early November and following approval of colour tests, design concepts supplied by Pim Group were 3D rendered by our industrial design team. Next’s group of experienced installers arranged delivery of the material to North Bondi, with all seven Pods installed over a 2-Day period. The Serum School Event involved masterclasses, skin exams, serum matching and gifting for all who attended. At its conclusion, all Reboard and other sustainable items were broken down quickly on-site and taken for recycling and other processing.
Pim Group noted that their ‘client was so happy that she teared up when she arrived’ at the venue and that they had received ‘so many compliments’ on the build itself. La Roche Posay ANZ commented via Instagram that their Sydney Serum School Event had been a huge success and hoped to bring similar activations to other locations in the near future.
Pranil Chandra August 8, 2023
To coincide with the launch of the Barbie Movie in July 2023, Bastion Experience contacted Next Printing in April 2023 with an extensive brief to comprehensively re-fit Grill’d The Galeries’ Sydney location as Barbie’s Dreamburger Diner. Essentially, burger lovers would be immersed in a pink dreamworld, where they could sit and enjoy pink burgers whilst being surrounded by fun Barbie-inspired ‘instagrammable’ décor.
Read MorePranil Chandra July 12, 2023
Team event was tasked with providing an impactful & fun Xmas display for Qantas at their main airport lounges Australia wide. This was the first Xmas since the pandemic put a sudden holt to travel around Australia & beyond. The brief was to welcome back the travelling population in SYD, MEL, ADL, PER, in December 2022.
Read MorePranil Chandra February 15, 2023
Clinique's best-selling Moisture Surge™ Hydrator is getting a pop-up store in one of Australia's busiest streets. To celebrate the moisturizer's success, media and influencer guests have been invited to the immersive and exciting space. The Make Haus partnered with Hatrik House and approached Next Printing to convert an existing physical store in Sydney's Mid City Centre into a one-off store. The pop-up's goal is to elevate customers' experiences by creating a fun and immersive destination. The Make Haus's largest single brand activation project to date, the pop-up boasts 11 meters of floor space, making it an impressive addition to the busy shopping district.
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