See how we leveraged Reboard for THE ICONIC’s Beauty Launch, allowing for a reduced lead time and speedy production compared to traditional methods using cabinet builders working with MDF etc.
Pranil Chandra July 5, 2022Speak to a Print Expert
Team Event were engaged to help launch an exciting new division of THE ICONIC’s online platform. They approached Next Printing to execute their well-thought-out designs that can most importantly meet Team Event & THE ICONIC’s environmental credentials by using the recyclable nature of the Reboard product.
A Pilates studio was used to create a number of interactive and unique experiences for influencers. To fill the space a mix of pop-up stations, a photo moment, a virtual try-on lipstick booth, and a freestanding wall with shelving were required to showcase products in an inviting display of curves, colour & neon lighting.
Next Printing worked closely with the Team Event design team to create a multitude of display solutions that could fit within their budget and short lead time frame. We naturally recommended Reboard as it allows for reduced lead times and speedy production & manufacturing compared to traditional methods using cabinet builders working with MDF etc. These then require painting & printed decals applied to them. Reboard reduces lead times from several weeks to days, a major cost & time-saving advantage, both crucial in the always fast-moving events space.
Working collaboratory with our client & the Next printing team of industrial designers, print & finishing team, and installers we were able to successfully meet & exceed our client’s expectations, With the event guests feeling like ‘a kid in a candy store’ completing the successful launch of the leading fashion and lifestyle platform’s first-ever beauty campaign. We were then able to quickly bump out the event within 2 hrs (due to the time-saving benefits of Reboard). 99% of the materials used were able to be either reused or disposed of via our paper board recycling partners reducing the carbon footprint for this event.
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