Westfield Shopping Centre Burwood: W+ Playground with Mark Makers | Case Study

Westfield Shopping Centre Burwood: W+ Playground with Mark Makers

The Brief

To help create a custom pop-up playground for the Westfield Plus campaign at Westfield Burwood. The client had a super tight turnaround to get this activation live, with complete trust and full creative license, they could do what they do best – push the boundaries with fun, exciting concepts in record time while continuing to reduce impact on the environment.

While being sustainable, the interactive activation needed to be robust enough to handle kids being kids during the school holidays!

The Solution

Next Printing worked closely with the design team at Mark Makers to realise their concept to a working and great looking environment that allowed for a fast production and installation activation. Next Printing managed the industrial design, print, production and the installation allowing Mark Makers to focus on the creative and overall execution.

The Execution

Working with Reboard for all the walls arches and plinths plus decals for the floor graphic and foam for the 3D lettering all elements came together to create a fun interactive space which attracted kids into the area keeping them entertained during the school holiday period.

Thanks to the lightweight nature of the materials used, installation was completed by our specialist installers in under 4 hours while the bump-out was able to be completed in less than 3 hours. All the reboard elements being able to be fully recycled reducing the carbon footprint greatly when compared to using more traditional materials such as MDF and vinyls.