Media Agency INVNT were assigned the hefty task of producing the incredible Xerocon 2022 Global Roadshow for Xero. Following a 3-year hiatus during the COVID-19 pandemic, Xerocon commenced in July 2022 in London, moved to New Orleans in August and concluded in Sydney in September. INVNT’s directive was to utilise Reboard (the most environmentally friendly build solution available) to meet Xero’s sustainability commitment to our planet (Net Zero @ Xero by 2050) whilst supporting eco-conscious suppliers and working to minimise their own emissions.
Next Printing were recommended to INVNT as a world leader in Reboard-based projects.
As a like-minded company, striving to minimise our own carbon footprint and always encouraging our clients to do likewise, Next Printing were privileged to have been asked to be the international partner for this event.
The brief was to design, print and install 18 activations and over 150 exhibitor stands across 3 countries between July & September 2022, including installation, bump-out and recycling of Reboard items.
Next Printing’s team of Industrial & Graphic Designers worked closely with INVNT to create stand designs that would have maximum impact, whilst adhering to various budgets set by Xero, their partners and exhibitors. Additional materials were also utilised where required and included floor, glass and escalator decals, hanging information and directional signage and fabric for column wraps. Menus and Information Brochures were also produced.
In collaboration with our global partners, we provided designs and produced samples to ensure all exhibitor booths were made to a consistently high standard. This enabled a seamless bump-in across London, New Orleans and Sydney. We also managed logistics and navigated different venue requirements including London’s Tobacco Dock heritage mandate and New Orleans labour laws.
‘Xerocon 2022 was one of the most vibrant events INVNT has curated to date’. Activations ranged from barber shops, to ‘silent disco style’ breakout sessions; from open cinemas to pop-up jazz bands. In partnership with Next Printing, INVNT created spaces across three cities where attendees could learn, network, and bring the Xero community together. With sustainability in mind, this was the largest Reboard project ever executed.
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