As a marketing manager in the event planning industry, your success hinges on the quality of your exhibit materials and how well you have planned for the event. In an ideal world, you will have at least several months to plan for an industry exhibition. However, unexpected opportunities sometimes arise, and it is up to you to create an amazing exhibit in lightning-fast turnaround time. When you find yourself facing a critical exhibit with little time to plan, you need to act swiftly and methodically. With this 8-step guide to last-minute exhibiting, you will knock your tasks out of the park! Your boss and everyone who views your exhibit will think you have been planning for months!
Exhibit space is pricey and costs are increasing every year. With prices ranging from under $1,000 for a small inline booth to over $27,000 AUD for a 6 x 6 metre island booth at an international event, you want to make sure you properly utilise every square inch of your allotted area. So before you swing into action and map out a strategy, make sure you know exactly what you have to work with in terms of exhibit space.
Now that you know what type of space you have to work within, it is time to review your budget and figure out how much you can afford to spend on your display and other key expenses. Here are some key items some people neglect to consider when planning a last-minute exhibit:
Even if your event is only days away, you need to develop a marketing strategy to promote your brand. You can kick off your event participation with an announcement on social media followed by an e-mail campaign. You will also need to determine whether you would like to bring any printed brochures or catalogues with you and whether you wish to invest in any paid advertising prior to the exhibition.
Your ability to flourish at your event hinges in great part on the quality of your exhibit display. Today’s displays are more breathtaking, creative, and captivating than ever. By selecting an award-winning graphics specialist who is an expert in the graphics and printing arenas, you can gain an edge over your competitors. Here are a few qualities to seek in a graphics provider:
Exhibit attendees love giveaways. Even if you are planning at the last minute, you still might be able to order some eye-catching promotional items. A good starting point would be to check with your graphics provider to see if they would be able to prepare some personalised items for you that match your new display.
Even the smoothest carriers in the world endure poor road and weather conditions that can wreak havoc on a poorly packaged shipment. Failure to ensure that your trade show displays or conference materials are securely packed in a sturdy container can result in damage to your materials. Good options include hard shell containers that feature wheels and a retractable handle for easy transport and loading.
Now that you have organised your exhibit and trade show materials, it is time to enlist the support of a dependable shipping carrier to handle the delivery of your materials. Your exhibition partner will be able to recommend an experienced carrier who can help ensure that your materials arrive safe and intact.
If delivery of your display and other event materials is delayed by weather conditions or an emergency, you will want to make sure that you have a small stock of key items on hand in your personal luggage. Items to pack include the following:
There is no substitute for advance planning when preparing for your next conference or trade show. However, irresistible last-minute opportunities may sometimes arise, requiring you to produce a breathtaking display with little turnaround time.
For more tips to ensure a successful show, please contact us. We look forward to helping you design a stellar exhibit – even if you call us at the last minute!
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