Explore NEXT’s Eco-Friendly Brand Strategies with Data-backed Sustainable Displays

Crafting the Future: Data-Driven Sustainability in the Brand Arena

Modern consumers are making conscious choices when it comes to their purchases, with environmental impact playing a significant role in their decision-making. Consumers values drive corporate responsivity and the growing shift towards sustainability – enter concise and impactful data to support sales efforts. 

A recent study by 5W Public Relations uncovered that:  

percentage of millennials vs baby boomers

Consider it important to buy from brands that align with their values and ideologies.  

Corporate Response to the Sustainability Demand 

As a result, major corporations are increasingly prioritising sustainability in the production process. For example, Unilever now promotes how its palm oil is sustainably sourced, even featuring a picture of the rainforest on products along with the tagline,

Quote for corporate response to sustainability demand

While such marketing initiatives aim to raise awareness about their products and overall business impact on the environment, this doesn’t always translate into sustainable options in events and pop-up builds - critical components of a modern marketing strategy.  

Challenges and Solutions in Sustainable Marketing 

The Challenge of Sustainable Marketing in Events   

One of the challenges facing brands is how to effectively communicate the eco-friendliness of their pop-up stores or activations without detracting from the products or services they are trying to sell or promote. 

The Hidden Environmental Cost of Pop-up Stores    

Businesses often address this issue by focusing on the sustainability benefits of their products or showcasing their corporate initiatives that positively impact the world. All the while, their customers may be completely unaware of how the pop-up stores or activations are far from eco-friendly, with most of the materials used to make them bound for landfills once their event is finished.  

Effective Communication: Key to Promoting Sustainable Choices   

Transparency is key when communicating with consumers, and it’s not only what you say that matters but how you say it. Research conducted by Harvard Business Review has shown that the framing of persuasive messages is crucial. For instance, when consumers buy electronic goods and see the energy efficiency rating, they tend to focus more on the upfront price rather than the future energy savings, despite caring about the environment.  

However, a retail chain successfully increased sales of their energy-efficient products from 12% to 48% by framing the energy savings as a “10-year dollar cost” on each item.  

This approach resonated with consumers by presenting the information in a way they could easily understand – in dollars.  

Percentage of increased sales of their energy efficient products.

Revolutionise Your Sales Strategy: The NEXT Step Towards Environmental Commitment  

Leading the Way in Sustainable Messaging

So, how can Next Printing equip its customers with effective messaging that doesn’t detract from the primary purpose of visiting their pop-up or activation? 

By using factual, evidence-based data about sustainability and presenting it in a consumer-friendly way using messaging that’s:     

To achieve this, Next Printing collaborated extensively with internal and external stakeholders, including experts in environmental studies, to conduct a comprehensive carbon study and life cycle assessment of the materials and production processes. This study analysed emissions at a job level and provided comparisons against more traditional methods of completing a project, along with the associated energy savings. This emissions data can then be converted into clear and simple messaging to use at a pop-up or activation stand – like in these examples:  

Sustainable Sales Strategies: Leveraging Data for Environmental and Business Impact    

Australia is committed to a carbon-zero future – reducing emissions to pre-2005 levels by the end of the decade and achieving net zero status by 2050*.  

Ten years ago, NEXT made the decision to become a business that prioritised sustainability. It’s why eco-friendly solutions using Reboard and other biodegradable materials continue to be our core offering today, demonstrating an unwavering commitment to the environment that sets us apart. 

Brands across all sectors are responsible for making a difference to the nation’s collective goal, implementing changes to lower emissions and shrink their carbon footprint. Traditional marketing materials are a great place to start making the switch – critical to the planet and a brand’s image.  

And with millennials more focused on a brand’s values when making purchasing decisions – including their green initiatives – these changes are essential in achieving consumer buy-in.  

NEXT Printing has completed several carbon studies for customers who now use recyclable materials and eco-friendly processes for their displays, producing a ‘cradle to grave’ sustainability comparison between Re-board and MDF based on their real-life marketing events.  

This data provides a comprehensive understanding of the harmful effects of MDF at all stages, including its disposal to landfill post-event – the point at which the material does its most harm. 

By showing the emissions comparison between sustainable materials and MDF, and how these carbon savings equate in the real world – a number of Ks a car travels, or a number of days used by an average household – customers can see clearly how their green initiatives are making a difference. For example, Adobe has seen carbon savings of almost 85% just by choosing Re-board for its marketing displays. And that’s a compelling sustainability story to present to consumers.  

Using the data provided by NEXT Printing to back up their sustainability claims, our customers can now go one step further and produce relatable and persuasive messaging around it that’s concise, digestible and informative – like in these examples:  

Adobe is a global leader in cloud-based software programs its users access by a laptop or PC.  
Their efforts to use eco-friendly materials led to substantial carbon savings and reduced emissions equivalent to 2745.47 km of car travel. 
Valiant is a national furniture and styling specialist for homes, events, and workplace interiors.   
Valiant’s carbon savings amounted to 1158 kg, equivalent to 24.18 days of emissions for an average Australian household.
Xero is a New Zealand–based technology company that provides cloud-based accounting software for small businesses. 
Xerocon achieved a carbon savings of 1,950 kg, which is equivalent to 40.71 days of emissions for an average Australian household.   
The message:  
“This display is made from 100% recyclable Re-board and reduces emissions equivalent to 2745kms of car travel. That’s the same distance as placing 7,204 laptops* side by side from Sydney to Cairns!”  
The message:  
“This stand is made from eco-friendly Re-board and helps us achieve carbon savings of 1158kgs.  
That’s equivalent to 24.18 days of emissions an average Australian household generates.”  
The message:
“Xerocon’s commitment to sustainability shines through in its choice of materials. The stands are crafted from eco-friendly Re-board, helping  achieve a remarkable carbon savings of 1,950 kg which is equivalent to 40.71 days of emissions, the same amount as an average Australian household generates in over a month”

Agency: MCI

Carbon Savings: 637kg in CO2 Emission

Agency: Bastion Experience

Carbon Savings: 1261kg in CO2 Emission

Agency: Priceline

Carbon Savings: 1158kg in CO2 Emission

Agency: Make Haus

Carbon Savings: 1040kg in CO2 Emission

Agency: INVNT

Carbon Savings: 1950kg in CO2 Emission

Agency: PIM Group

Carbon Savings: 1518kg in CO2 Emission

Choosing Impactful Marketing for Retail and Events

Aligning brand values with potential consumers has never been more critical. To win over committed long-term consumers, showing your green side matters – and how you do it matters more!  

NEXT Printing goes beyond sustainable materials and production processes in its event displays, supporting customers with data and creative ideas to convey messages about sustainability convincingly and comprehensively.   

Get started with sustainable printing today. Arrange a chat with our experts. 

*Data taken from the Department of Climate Change, Energy, the Environment and Water website 

 

RICE Expo with Reboard Technologies | Case Study

The Brief 

With leading brands from around the world attending The Retail Innovation Conference and Expo (RICE), Re-board Technologies, as a featured exhibitor, aimed to create a dynamic stand that showcased the full potential of re-board. As the global leader in all things Reboard, Next Printing was selected by Reboard Technologies in Sweden to design a stand that would captivate marketeers from renowned global brands like Nike, Amazon, Puma, Coach, and Google.

The brief from Reboard Technologies was simple: Next Printing had to design a structure that sat comfortably within a six by six metre footprint, made entirely from Reboard. The purpose, to demonstrate Reboards strength with self-supporting structures, walkthrough arches, cantilevered beams and enclosed spaces. Additionally, the stand required a “lighthouse” moment to sit above the sight lines of the surrounding stands and draw customers in. This was achieved with a substantial structure balanced atop the main structure to showcase Reboard’s weight-bearing capabilities.

Top View

The Result

The final result was truly impressive. From small stackable cubes on the floor (strong enough to be stood on), a POP stand, bar area, to large self-supporting structures made completely from Reboard, the stand featured walkthrough arches and Reboard-made beams that resembled timber. The showstopper was an enormous two by three metre cube, weighing 160 kilograms, constructed entirely from Reboard and placed on top of the base walk-through Reboard structure. This highlighted its remarkable ability to bear extreme weight for extended periods.

Eye Level View

The Takeaways

The end solution was a resounding success. Re-board took centre stage, and Reboard Technologies secured a long-term partner for future Reboard production in the North American region. Moreover, every single sheet of Reboard used, amounting to over 112 sheets (1600×2200), was recycled through the normal waste paper stream, leaving nothing to go to landfill. 

Barbie at Grill’d | Case Study

The Brief 

To coincide with the launch of the Barbie Movie in July 2023, Bastion Experience contacted Next Printing in April 2023 with an extensive brief to comprehensively re-fit Grill’d The Galeries’ Sydney location as Barbie’s Dreamburger Diner. Essentially, burger lovers would be immersed in a pink dreamworld, where they could sit and enjoy pink burgers whilst being surrounded by fun Barbie-inspired ‘instagrammable’ décor.  

From the outset Bastion suggested Reboard® as a primary component. As an engineered paperboard with the strength of MDF, it was a smart choice for a temporary fit-out that would need to withstand 5-weeks in a high-traffic restaurant environment. Along with Reboard®, Next would be utilising a range of other print materials to further transform windows, floors, tables and columns inside the space. 

BEFORE

AFTER

The Challenge

Initial site checks revealed many of the existing timber booth structures destined to be clad with Reboard® were not perfectly square, a major consideration during the industrial design process. In addition, the number of high-profile stakeholders involved meant that a considerable approval process was required over a very short timeframe. Finally, the entire re-fit would need to be completed in one night (from closing time on Monday 10th July to opening on Tuesday 11th July.  

BEFORE

AFTER

The Solution

For production purposes, Next broke the project into 10 jobs that corresponded with the main areas to be updated within Grill’d. These areas included: The Façade, Bar, Cabana, Movie Wall/Column, Hedge, Drive Thru Diner, Dreamhouse, Bathrooms, Backwall/George Street Windows and Photo Frames/Lightbox Prints. Treating these as individual mini projects, allowed for quicker approvals and movement through production. The items were then packed by area for speedy allocation and unpacking on-site.  

BEFORE

AFTER

The Execution

Utilising a team of 6 experienced installers and approximately 90 Sheets of Reboard® along with other substrates, Next Printing assembled and built a variety of custom structures on site. Some items (for example the main Dreamburger entry feature) were pre-built prior to installation and transported to site to expedite the build. The entire installation was completed on time with the team from Bastion adding their own finishing touch with props and lighting.  

BEFORE

AFTER

The Takeaway 

The before and after shots of Grill’d The Galeries really must be seen to be believed. All designated spaces were completely transformed into the ‘Dreamburger Diner – a place where everyone feels pretty in pink’*. The fit-out has generated a considerable buzz on Grill’d Burgers’ Instagram page with posts such as ‘It is AMAZING! Can I confirm that I want to live there! Was so lucky to visit’, ‘it was decked out on the inside! So cool!’ and ‘Biggest slay’ being the general consensus amongst Grill’d’s many patrons.  

BEFORE

AFTER

The Photo Gallery 

BEFORE

AFTER

*https://lp.grilld.com.au/barbiemovie 

©2023Mattel  

 ©WBEI (s23)  

Qantas with Team Event | Case Study

Airport Xmas Activations: Qantas with Team Event

The Brief 

Team event was tasked with providing an impactful & fun Xmas display for Qantas at their main airport lounges Australia wide. This was the first Xmas since the pandemic put a sudden holt to travel around Australia & beyond. The brief was to welcome back the travelling population in SYD, MEL, ADL, PER, in December 2022.

The Solution 

With a short lead time they immediately concluded that Reboard was the only substrate that could be completed within a 2 week turnaround which can then be easily & cost effectively transported to all the major airport lounges across Australia. Reboard being reengineered cardboard, was sent for recycling, a much more sustainable alternative to MDF.  

A combination of 2D multi layered photo moment displays were designed by the team event designers and executed by the Next Printing team of industrial designers & production team. Layered window frames, a sleigh with seats allowed for an activation that invited lounge guests to have some fun with photo ops prior to departing on their journey.  

The Execution 

Working closely with the design team at Team Event our Industrial designer was able to incorporate the supplied graphic elements into our designed walls, other freestanding elements plus special gold foiling and floor graphics. Multilayered displays allowed for lounge guests to stand in front of the reboard backdrops but behind custom elements including clouds, a freestanding Santa as well as a double depth wall with an aperture, neon signs, velvet drapes complimented with a printed floor graphic. 

Xmas display for Qantas at their main airport lounges Australia wide

The Takeaway 

We were able to execute the design, print and build across all three sites within a two week window. By selecting Reboard, Team Event and Qantas were able to divert significant amount of MDF waste from landfill. 

La Roche Posay Serums Activation with Pim Group | Case Study

La Roche Posay Serums Activation with Pim Group

The Challenge

Pim Group approached Next Printing in early September 2022 to create an immersive school room for guests to learn and experience all things La Roche Posay Serums. The main requirement was for the bulk of the materials used for the activation to be sustainable and eco-friendly. Pim Group had heard of Reboard and were keen to use this material as the foundation of their build. Next’s brief was to create seven freestanding pods or classrooms, each representing a specific type of serum along with an additional set of lockers. Each pod was to be unique in terms of colour, size and elements incorporated, which ranged from bespoke Reboard shelving to wainscotting to a full awning on the ‘Canteen’ booth.  

The Solution

Reboard, with its FSC Certification, low carbon footprint and comparable strength to MDF, was utilised for all pod walls and to build the set of lockers that greeted guests upon arrival. Other materials such as Foamboard were used for the profile-cut lettering, with Floor Mat printed to cover the existing carpeted floors at North Bondi Surf Life Saving Club. One of the unique challenges with this project was achieving the bright colours to match each La Roche Posay Serum bottle and to replicate these across all elements of each pod. Whilst we were kindly provided with CMYK breakdowns, considerable colour matching on many substrates was done prior to production to ensure the solid colours on the walls matched those on the floors and other materials.

The Execution

Installation was scheduled for early November and following approval of colour tests, design concepts supplied by Pim Group were 3D rendered by our industrial design team. Next’s group of experienced installers arranged delivery of the material to North Bondi, with all seven Pods installed over a 2-Day period. The Serum School Event involved masterclasses, skin exams, serum matching and gifting for all who attended. At its conclusion, all Reboard and other sustainable items were broken down quickly on-site and taken for recycling and other processing.

The Takeaway

Pim Group noted that their ‘client was so happy that she teared up when she arrived’ at the venue and that they had received ‘so many compliments’ on the build itself. La Roche Posay ANZ commented via Instagram that their Sydney Serum School Event had been a huge success and hoped to bring similar activations to other locations in the near future.

La Roche Posay

Clinique with The Make Haus | Case Study

Clinique Moisture Surge Hydration Station Pop-up: Clinique with The Make Haus

The Brief

To celebrate Clinique’s best-selling Moisture Surge™ Hydrator (one sells every four seconds worldwide) the brand wanted to create a pop-up experience to welcome media and influencer guests. 

Next Printing were approached by The Make Haus in tandem with the incredible Hatrik House and asked to convert an existing physical store in one of the busiest streets in Australia (Mid City Centre, Pitt St Mall Sydney) into a one-off pop-up store. ‘The purpose of putting in this pop-up is to elevate our customers’ experience by designing and creating a space that’s an immersive destination that’s not only exciting but also fun to everyone’. * 

With a floor space of 11 meters wide x 4 meters high, it was possibly the largest single brand activation project undertaken by The Make Haus. 

Clinique’s best-selling Moisture Surge™ Hydrator

The Solution

The fit-out was created with Re-board® as its primary component. This engineered paperboard has comparable strength to MDF, an FSC Certification, and a low carbon footprint. Of the built items, over 90% were printed and constructed from 16mm Re-board®, making it one of the most sustainable pop-up stores of the year. 

Next Printing had less than five days to print over 70 sheets of Reboard, floor and window decals and additional materials and only two full days to install the entire carriage project. 

The Takeaway 

Next Printing were able to generate significant environmental benefits by using Re-board® as the main substrate for this project. 

We used 70 sheets of Re-board® with a total weight of 350kg. Alternatively, the customer would have had to use the equivalent quantity of MDF panels with a total weight of 1,820kg. This significant weight reduction reduced carbon emissions through both transportation and manufacturing. 

The pop-up was a huge success attracting a considerable physical turnout of patrons, whilst being simultaneously exposed to a large social media audience during the 4-day period it was open to the public. 

*Corinne Duffy, Brand General Manager – Clinique, Aveda & Lab Series ANZ at The Estée Lauder Companies 

Xerocon with INVNT | Case Study

Xerocon London, New Orleans & Sydney: Xero with INVNT

The Background

Media Agency INVNT were assigned the hefty task of producing the incredible Xerocon 2022 Global Roadshow for Xero. Following a 3-year hiatus during the COVID-19 pandemic, Xerocon commenced in July 2022 in London, moved to New Orleans in August and concluded in Sydney in September. INVNT’s directive was to utilise Reboard (the most environmentally friendly build solution available) to meet Xero’s sustainability commitment to our planet (Net Zero @ Xero by 2050) whilst supporting eco-conscious suppliers and working to minimise their own emissions. 

Next Printing were recommended to INVNT as a world leader in Reboard-based projects.    

As a like-minded company, striving to minimise our own carbon footprint and always encouraging our clients to do likewise, Next Printing were privileged to have been asked to be the international partner for this event.  

starling bank in xerocon

The Brief

The brief was to design, print and install 18 activations and over 150 exhibitor stands across 3 countries between July & September 2022, including installation, bump-out and recycling of Reboard items. 

The Solution

Next Printing’s team of Industrial & Graphic Designers worked closely with INVNT to create stand designs that would have maximum impact, whilst adhering to various budgets set by Xero, their partners and exhibitors. Additional materials were also utilised where required and included floor, glass and escalator decals, hanging information and directional signage and fabric for column wraps. Menus and Information Brochures were also produced.  

silverfin in xerocon

The Execution

In collaboration with our global partners, we provided designs and produced samples to ensure all exhibitor booths were made to a consistently high standard. This enabled a seamless bump-in across London, New Orleans and Sydney.  We also managed logistics and navigated different venue requirements including London’s Tobacco Dock heritage mandate and New Orleans labour laws.  

The Takeaway 

‘Xerocon 2022 was one of the most vibrant events INVNT has curated to date’. Activations ranged from barber shops, to ‘silent disco style’ breakout sessions; from open cinemas to pop-up jazz bands. ​In partnership with Next Printing, INVNT created spaces across three cities where attendees could learn, network, and bring the Xero community together. With sustainability in mind, this was the largest Reboard project ever executed. 

W+ Playground with Mark Makers | Case Study

Westfield Shopping Centre Burwood: W+ Playground with Mark Makers

The Brief

To help create a custom pop-up playground for the Westfield Plus campaign at Westfield Burwood. The client had a super tight turnaround to get this activation live, with complete trust and full creative license, they could do what they do best – push the boundaries with fun, exciting concepts in record time while continuing to reduce impact on the environment.

While being sustainable, the interactive activation needed to be robust enough to handle kids being kids during the school holidays!

Reboard Westfield Playground

The Solution

Next Printing worked closely with the design team at Mark Makers to realise their concept to a working and great looking environment that allowed for a fast production and installation activation. Next Printing managed the industrial design, print, production and the installation allowing Mark Makers to focus on the creative and overall execution.

Westfield Shopping Centre Burwood: W+ Playground with Mark Makers
Westfield Shopping Centre Burwood: W+ Playground with Mark Makers
Westfield Shopping Centre Burwood: W+ Playground with Mark Makers

The Execution

Working with Reboard for all the walls arches and plinths plus decals for the floor graphic and foam for the 3D lettering all elements came together to create a fun interactive space which attracted kids into the area keeping them entertained during the school holiday period.

Thanks to the lightweight nature of the materials used, installation was completed by our specialist installers in under 4 hours while the bump-out was able to be completed in less than 3 hours. All the reboard elements being able to be fully recycled reducing the carbon footprint greatly when compared to using more traditional materials such as MDF and vinyls.

Coca-Cola & FIFA World Cup with Havas Blvd | Case Study

The Challenge

Havas Blvd approached Next Printing in early August 2022 with limited time to produce major branding elements on behalf of Coca-Cola and FIFA for the FIFA World Cup 2022 Trophy Tour events taking place at Sydney’s new Alliance Stadium. An overarching consideration was Coca-Cola and FIFA’s desire to be sustainable and eco-friendly wherever possible. Next was asked to consider this and to actively look for opportunities to use recyclable materials and similar initiatives. The brief included creating a non-pitch photo opportunity, pillar wraps, an entrance archway feature, branded tables, a DJ booth, a merchandise stand and media walls for an interactive zone. 

Fifa World Cup Tropy Tour Reboard DJ Booth

The Solution

A combination of sustainable materials were used for this activation (based on budget, suitability and time constraints). Reboard was utilised as the main backdrop for the VIP, stakeholder and media event on the pitch. It was also used to construct the large arched entrance feature, DJ booth and merchandise stand. Its comparable strength to MDF, FSC Certification and low carbon footprint made it an obvious choice. Enviro Fabric (made from recycled PET Bottles) was used for pillar wraps, branded table skirts and as skins for custom pop-up walls. Next produced most of the signage using recyclable or recycled materials.

The Execution

Following a speedy approval of budget, Reboard items were designed and 3D rendered by Next’s industrial design team. Fortunately, drawing upon some of our existing designs expedited the approval process. With fabric and other elements given the go-ahead, Next produced all items in-house, ready for installation on-time at Allianz Stadium. Negotiating the teething problems of setting-up inside a brand-new facility, Next’s installers (along with the helpful crew from Havas Blvd) built punchy, on-brand and environmentally focused structures in a matter of hours. These stands were later quickly broken down and returned to Next for recycling and other processing.

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