Bugaboo: Case Study

For the past 20 years, Bugaboo has been a market leader at the forefront of stroller innovation. With a focus on cutting edge products and a real desire to make parents’ lives easier – they combine beautiful design with long-lasting functionality.

Challenges:

• Limited local resources
• Budget restrictions
• Tight deadlines
• Artwork and concepts from global head office need adjusting to suit the Australian retail environment

Execution:

We implemented a solution that takes into account the entire value chain, including:

Design – By utilising the internationally designed concepts and adapting them for the Australian market, NEXT’s internal design team were able to reduce design costs and deliver a faster route to market

Print – During the design localising process, NEXT re-engineered elements while maintaining Bugaboo’s brand integrity. This reduced print costs with faster turnaround time underpinned by an eco-friendly solution.

Distribution & Installation – NEXT managed all installations across Australia and New Zealand, allowing Bugaboo to concentrate on their core competencies and developing their local business.

Result

Since executing window displays at Baby Kingdom, Bugaboo has seen a 20% increase in sales. The Bugaboo/NEXT partnership has now been in place for 6+ years, a testament to the quality and success of their campaigns and the NEXT solution.

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