Pranil Chandra December 1, 2023
‘Tis almost the season to dazzle and delight! Christmas!
As the end of the calendar year draws closer, most of us begin turning our attention to a time of joy and celebration. It’s also a prime opportunity for many businesses to create immersive experiences that leave a lasting impression on customers and prospects.
In the world of retail and experience marketing, captivating Christmas displays have become a powerful tool for driving sales, enhancing brand awareness, and creating memorable visual experiences. And it’s never too early to start planning your Christmas displays – indeed, by the latter stages of the Aussie winter, it’s an absolute must if you want to make the most of yuletide to tell your story.
To inspire and excite you, here is our carefully curated collection of captivating Christmas store display ideas tailored to the Australian palate. Get ready to unleash your creativity and make this Christmas one your customers won’t forget!
As most retailers will attest to, if you want your Christmas shop display to stay clear of Santa’s naughty list and top of the consumer’s nice list, there are a few fundamentals to consider before you get your design team involved:
Let’s dive deeper!
All great Christmas retail displays start with a theme – and what better one than ‘Strayan Summer? It’s true that Christmas down under has its own unique flavor thanks to its arrival smack-bang in the middle of hot season. With scorching summers and radiant sunshine, the warm Christmas aesthetic and ‘Winter in the Summer’ themes have certainly gained popularity in recent years.
Many Australian retailers nowadays opt for a modern, minimalist approach to their Christmas displays, combining the joyous spirit of the season with a touch of contemporary elegance to please the passers’ by. Sun is definitely in – with a hint of sparkle!
There are countless clever ways to create stunning displays aligned with the Australian Christmas spirit. Let’s look at a few exciting display trends and inspirations!
When it comes to creating captivating Christmas displays and bringing your vision to life, your choice of materials is crucial. One that stands out for its versatility and eco-friendliness is Re-board®. Made from recycled paper, Re-board® is sturdy, lightweight, and provides endless possibilities for creativity. Whether you’re envisioning a grand Santa’s workshop or a winter wonderland, Re-board® is an ideal choice and incorporates seamlessly into your display, whatever the theme.
Did you know NEXT has Santa sacks-full of expertise in Re-board® printing? Coupled with our commitment to sustainability, the team is tickled pink when tasked with transforming Christmas ideas into mesmerizing marketing realities!
Tough as it is, no marketing team can ignore project costs. Budget plays a significant role in your final Christmas shop display – and the good news is, creating elaborate and immersive displays doesn’t have to break the bank. There are plenty of ways to create cost-effective immersive displays that deliver maximum impact while staying cost-effective. For starters, including products in a display significantly cuts the cost by using items you already have to hand. It’s what you create around the product that eats into the budget – and a display can still look a million bucks even when you opt for something minimal. Partner up creative with resourceful and go captivate your audience!
Are your coffers a little on the small-side this yuletide? NEXT knows a trick or two about creating jaw-dropping displays on any budget.
Planning: Holiday-themed Campaigns
It’s the secret sauce when it comes to bespoke holiday-themed campaigns. More than a sauce, in fact, planning is critical to executing a successful campaign with an impact.
Start with your logistical considerations – like the space you’re working with. Is it a large shop window or a small in-store display? How do you access it? Do you have natural lighting? All these factors will help steer your design based on the blank canvas you’re working with.
Next, think about what’s in your dress-up box. Do you have existing assets from other displays you can repurpose? Re-using what you can from Christmas’s past will save money and prevent waste – throw in some ‘new’, and your display will look entirely different.
Timing is critical for Christmas campaigns. Make sure your planning factors in ample time to run your display well ahead of the festive season, building in the design, production and installation.
Don’t miss the boat – start planning for your Christmas display today! NEXT can help with everything from ideas to install, completing all the high-quality printing in between!
Now you’ve given some thought to this year’s Christmas display, are you ready for insight and inspiration from some real-world examples? Here are two case studies that showcase the power of captivating Christmas displays!
Explore how we partnered with Qantas to create a traditional “Christmas Theme” display that captivated travellers and brought the festive spirit to the airport.
Discover the collaboration between Next Printing and our partners Nordwerk, where we transformed a retail space into a mesmerizing Winter Wonderland that immersed visitors in a magical snowy experience.
As the holiday season approaches, now is the time to start planning your captivating Christmas displays.
Think about your available space, budget, and logistical considerations before you begin planning your Christmas display. Consider a Re-board® display if you want something creative, cost and environmentally-conscious. If you’re stuck on ideas for a theme, reach out to our team. Experts in creating custom-built immersive experiences, we can help bring your Christmas display vision to life and make this holiday season unforgettable.
Ready to transform your Christmas displays into works of art? Contact our team of experts today to discuss your bespoke holiday-themed campaign!
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