Team event was tasked with providing an impactful & fun Xmas display for Qantas at their main airport lounges Australia wide. This was the first Xmas since the pandemic put a sudden holt to travel around Australia & beyond. The brief was to welcome back the travelling population in SYD, MEL, ADL, PER, in December 2022.
With a short lead time they immediately concluded that Reboard was the only substrate that could be completed within a 2 week turnaround which can then be easily & cost effectively transported to all the major airport lounges across Australia. Reboard being reengineered cardboard, was sent for recycling, a much more sustainable alternative to MDF.
A combination of 2D multi layered photo moment displays were designed by the team event designers and executed by the Next Printing team of industrial designers & production team. Layered window frames, a sleigh with seats allowed for an activation that invited lounge guests to have some fun with photo ops prior to departing on their journey.
Working closely with the design team at Team Event our Industrial designer was able to incorporate the supplied graphic elements into our designed walls, other freestanding elements plus special gold foiling and floor graphics. Multilayered displays allowed for lounge guests to stand in front of the reboard backdrops but behind custom elements including clouds, a freestanding Santa as well as a double depth wall with an aperture, neon signs, velvet drapes complimented with a printed floor graphic.
We were able to execute the design, print and build across all three sites within a two week window. By selecting Reboard, Team Event and Qantas were able to divert significant amount of MDF waste from landfill.
Pranil Chandra August 8, 2023
To coincide with the launch of the Barbie Movie in July 2023, Bastion Experience contacted Next Printing in April 2023 with an extensive brief to comprehensively re-fit Grill’d The Galeries’ Sydney location as Barbie’s Dreamburger Diner. Essentially, burger lovers would be immersed in a pink dreamworld, where they could sit and enjoy pink burgers whilst being surrounded by fun Barbie-inspired ‘instagrammable’ décor.Read More
Pranil Chandra March 7, 2023
Pim Group approached Next Printing to create an immersive school room for La Roche Posay Serums using sustainable and eco-friendly materials. Next Printing used Reboard, Foamboard, and Floor Mat to create seven unique freestanding pods, each representing a specific type of serum. The project involved considerable color matching and 3D rendering before installation at North Bondi Surf Life Saving Club in November. The Serum School Event was a huge success, with attendees enjoying masterclasses, skin exams, serum matching, and gifting. All sustainable materials were recycled or processed after the event, leaving a positive takeaway from this successful activation.Read More
Pranil Chandra February 15, 2023
Clinique's best-selling Moisture Surge™ Hydrator is getting a pop-up store in one of Australia's busiest streets. To celebrate the moisturizer's success, media and influencer guests have been invited to the immersive and exciting space. The Make Haus partnered with Hatrik House and approached Next Printing to convert an existing physical store in Sydney's Mid City Centre into a one-off store. The pop-up's goal is to elevate customers' experiences by creating a fun and immersive destination. The Make Haus's largest single brand activation project to date, the pop-up boasts 11 meters of floor space, making it an impressive addition to the busy shopping district.Read More
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