Here's Everything You Need to Know About NEXT's Carbon-Negative Webinar

Get Inspired by Leading Brands

During the webinar, we showcased innovative ways that top brands are using Re-board® to create retail displays that truly stand out. What is Re-board®, you ask? It’s a lightweight, durable, and 100% recyclable material that’s shaking up the retail world. From pop-ups to full-scale store designs, Re-board® is the go-to choice for eco-conscious brands looking to make an impact – not just visually but environmentally too. 

Attendees were amazed by the creative ways brands have re-imagined their displays with Re-board®. A standout example was Clinique’s stunning setup on Pitt Street, featuring a pink train carriage made predominantly from Re-board® that stole the spotlight. It wasn’t just eye-catching; it delivered a strong message about sustainability. Clinique cut 647 kg of CO2 emissions – equal to taking away 13 days’ worth of emissions from the average Australian household! Just think about the kind of impact your brand could have with Re-board®. 

Boost Traffic, Generate Interest, and Increase Sales

Who doesn’t want to boost sales while also saving the planet? That’s the sweet spot NEXT Printing hits with its carbon-negative displays. The webinar broke down how eco-friendly materials, such as Re-board®, aren’t just a nod to the environment; they’re also powerful marketing tools. As more and more consumers gravitate toward businesses that align with their values, going green isn’t just trendy – it’s essential. 

In fact, 71% of consumers prefer to buy from companies that share their values, according to the 2020 Consumer Culture Report by 5W Public Relations. This alignment isn’t just good for your brand, it’s great for your business.   When you use sustainable materials in your displays, you’re showing your customers that you care about the planet, which boosts loyalty, drives traffic, and, ultimately, increases sales! 

Secure Unwavering Brand Loyalty

Building long-term relationships with customers was a big focus of the webinar. Customers stick with brands that show they’re serious about making a difference. And what better way to do that than by proving your commitment to sustainability? 

Attendees learned how NEXT Printing goes the extra mile by providing carbon emissions data with every project, allowing businesses to measure and communicate the environmental impact of their displays. Imagine showcasing those kinds of numbers in your marketing campaigns – it’s a win-win for both your brand and the environment.  

During the webinar, we compared the environmental and financial benefits of using Re-board® versus more traditional materials like MDF and fabric. Spoiler alert: Re-board® wins in both categories.

For example, a 3-metre-wide media wall made of Re-board® removes 3.7 kg of CO2 from the atmosphere, whereas MDF and fabric generate 24 kg and 57 kg of CO2 emissions, respectively. These real-life comparisons helped illustrate just how much of a difference switching to eco-conscious materials can make for your brand’s carbon footprint, and your profit margins.

Emissions Data: Because Numbers Speak Louder Than Words 

Everyone loves a good story, but numbers are what really drive change. The webinar introduced Dr. Les, a seasoned carbon scientist with over 30 years of experience, who is responsible for how NEXT Printing tracks carbon emissions for each project. His team analyses the carbon output of the top 80% of materials used and processes at NEXT Printing, ensuring that the data provided is both reliable and transparent. 

NEXT takes pride in offering this data to their customers for free. When you request a quote, you’ll also receive information about the carbon savings associated with your project. Whether it’s powering a home for 26 days or taking a car off the road for thousands of kilometres, these figures make a strong case for going green. 

Paper: The Unsung Hero of Sustainability 

One of the most exciting parts of the webinar was the rediscovery of paper as a versatile and sustainable material for retail displays. While paper crafting and origami have been around for centuries, it’s rare to see paper transformed into modern, large-scale displays, but NEXT Printing is changing that.

Since paper is biodegradable, it’s one of the easiest materials to dispose of, yet it’s often overlooked in retail. The webinar encouraged brands to think outside the box (literally) and incorporate paper into their next display. And when it’s time to dispose of it, nothing’s simpler – or greener! 

Let’s Build a Greener Future Together 

One thing was clear from the webinar: sustainable retail displays aren’t just a trend. They’re the future. As consumer preferences continue to shift toward eco-friendly businesses, now is the time to align your brand with the values of your customers. By opting for NEXT Printing’s carbon-negative displays, you’ll be sending a clear message to your audience that you care about the planet. 

Not only will you be reducing your carbon footprint, but you’ll also be boosting your brand’s appeal and bottom line. With materials like Re-board® and a dedicated team offering emissions data, NEXT Printing makes it easier than ever to create stunning displays that do more than just grab attention, they inspire action. 

The Next Step? 

Whether you attended the webinar or not, it’s never too late to join the sustainability movement. Let’s start building a greener future together, one display at a time. Want to learn more? Get in touch with our team today on 02 8622 5500 or send us a message on our Contact Us page. We’ll help you create retail displays that are not only good for the planet but also great for your profit margins!