Pranil Chandra March 18, 2025
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So, you’re gearing up for your next big marketing campaign. The ideas are bold, the designs are striking, and the message is clear. But there’s one nagging question you can’t shake, and that’s “How much of an environmental impact will this campaign have?”.
This is a common niggle nowadays, as more businesses are feeling the pressure to reduce their carbon footprint – and for good reason. Marketing campaigns, with their high demand for printed materials and elaborate displays, often leave behind a significant environmental impact. But what can you do to avoid it?
That’s where NEXT Printing comes in. As leaders in sustainable printing for marketing, retail, and event displays in Australia, NEXT doesn’t just promise greener solutions – it delivers them with data-backed strategies, innovative materials, and designs that don’t compromise on quality or creativity.
In this article, you’ll discover how NEXT can help transform your marketing campaigns into eco-friendly success stories. From reducing emissions through cutting-edge processes to showcasing real-world examples of impact, you’ll walk away with actionable insights to make your upcoming campaign truly sustainable.
Today’s brands are more focused on sustainability than ever. They must be, with core shopping demographics like millennials actively choosing to buy from eco conscious brands.
At NEXT Printing, sustainability isn’t an afterthought—it’s woven into every step of the process. While many companies settle for surface-level solutions, NEXT takes a deeper approach, rethinking materials, designs, and production methods to ensure carbon footprint reduction without compromising quality. And here’s how:
It all starts with the materials used for your campaign. NEXT actively sources eco-friendly materials like Re-board®, or carbon-neutral/negative substrates. Unlike traditional options, these materials are designed to reduce waste and emissions while maintaining the high-impact visual appeal that marketing campaigns demand. Whether it’s a retail display, event signage, or large-format print, NEXT ensures your message shines without costing the planet.
Design isn’t just about aesthetics; it’s a powerful tool for sustainability. NEXT employs creative strategies to reduce material use and optimise designs for efficiency. For example, modular and reusable display systems allow clients to repurpose elements across multiple campaigns, cutting down on waste and production costs.
In the print industry, being eco-friendly has traditionally been a challenge due to the technology used. Not anymore.
NEXT invests in state-of-the-art printing technologies that consume less energy and produce fewer emissions. Our UV and water-based inks are free from harmful chemicals, offering vibrant colours while being kinder to the environment. Precision in production also means less waste at every step in the cycle —in other words, we make every print count.
Our company made a choice over a decade ago to put sustainability at the heart of every project. Now, we’re able to demonstrate to our clients precisely how their displays are among the most sustainable possible.
This is about more than claiming to reduce carbon emissions; it’s about proving it. Through meticulous tracking and reporting, we’re able to provide clients with measurable data on the environmental impact of their campaigns.
This transparency builds trust and ensures accountability, helping businesses showcase their genuine commitment to sustainability – which helps them sell their sustainability story to their customers. And since over 63% of Gen Z and Millennials now look to buy from brands who care about the planet, its essential to showcase these facts to gain true long-term buy-in from the market.
All up, NEXT’s four-pronged approach to sustainability goes beyond “greenwashing.” By offering eco-friendly options backed by real innovation and results, our team enables businesses to make meaningful changes in their marketing practices.
Sustainability often feels abstract, unless you can back it with measurable results – just like NEXT does. Here is a compelling case study that highlights how the team’s innovative solutions can help businesses reduce the carbon footprint of their marketing campaigns while maintaining a high standard of creativity and quality.
In collaboration with PIM Group, NEXT Printing produced eleven booths for L’Oréal’s annual brand Engagement Day at their Australian Head Office in Melbourne. Booths were constructed using the leading eco-friendly and FSC certified material Re-board®, low-energy printing technology and water-based inks.
Results:
Sustainability in marketing isn’t about doing the bare minimum; it’s about leveraging innovation to create campaigns that are both impactful and environmentally responsible. At NEXT Printing, innovation drives every decision, from the materials used to the way campaigns are designed and executed. Here’s how innovation is redefining what’s possible in sustainable marketing.
Many businesses stop at recyclable materials, but NEXT takes it further by introducing substrates that are biodegradable or carbon neutral. For example, their use of PETr fabric – made from recycled plastic water bottles – transforms waste into high-quality, reusable displays. This shift from traditional to advanced eco-materials ensures that marketing campaigns genuinely contribute towards carbon footprint reduction.
Efficiency is at the heart of innovation, and NEXT employs cutting-edge printing technologies that produce less waste and use less energy. Digital printing, for instance, eliminates the need for excess stock, ensuring only what’s needed is printed. Innovations like precision cutting and material optimisation further minimise offcuts and scrap.
NEXT challenges the traditional “single-use” mindset of marketing materials. Our modular display systems are designed to be reconfigured and reused, enabling brands like yours to extend the lifecycle of your campaign assets. This not only reduces waste but also cuts production costs in the long run.
True innovation in sustainability requires collaboration. NEXT works closely with clients to customise solutions that align with their environmental goals. This collaborative approach often results in creative breakthroughs, such as custom packaging or displays that reduce the need for additional resources while delivering maximum impact.
Innovation doesn’t stop at implementation; it’s about constantly improving. NEXT tracks the environmental impact of its campaigns, providing clients with detailed data on emissions, material usage, and waste reduction. This focus on measurement ensures that sustainability efforts remain transparent and continually evolve.
By making innovation a core pillar of its operations, NEXT not only sets a new standard for sustainable marketing but also inspires businesses to rethink their approach to campaigns. With these advanced strategies, you can communicate your message boldly while making a meaningful contribution to the planet.
If you’re ready to take the next step towards sustainable marketing, NEXT Printing makes the process simple, transparent, and impactful. Here’s how you can get started:
Begin by identifying the scope of your marketing campaign. What materials might you need? What is the intended lifespan of these items? Discuss your objectives with NEXT’s team so they can tailor solutions to your specific needs.
NEXT offers a range of sustainable materials, from recyclable polypropylene boards to fabric displays made from recycled plastics. These options ensure that your campaign aligns with your sustainability goals without sacrificing quality or visual appeal.
Work closely with NEXT to design marketing assets that are not only creative but also efficient and eco-friendly. The team will guide you through the latest innovations, from reusable modular displays to lightweight, transport-efficient designs.
NEXT provides detailed insights into the environmental impact of your campaign, including metrics on carbon emissions and waste reduction. This data not only demonstrates your commitment to sustainability but also helps identify opportunities for improvement in future campaigns.
A sustainable marketing campaign is an opportunity to showcase your environmental values. Share the steps you’ve taken to reduce your carbon footprint with your audience, reinforcing your brand’s dedication to making a difference.
Choosing NEXT Printing is more than a decision to go green—it’s a partnership with a company that genuinely prioritises sustainability and measurable results. By leveraging NEXT’s expertise and innovative solutions, you can create marketing campaigns that not only capture attention but also contribute to a healthier planet.
Ready to get started? Contact NEXT Printing today and take the first step towards reducing the carbon footprint of your next marketing campaign.
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