To help create a custom pop-up playground for the Westfield Plus campaign at Westfield Burwood. The client had a super tight turnaround to get this activation live, with complete trust and full creative license, they could do what they do best – push the boundaries with fun, exciting concepts in record time while continuing to reduce impact on the environment.
While being sustainable, the interactive activation needed to be robust enough to handle kids being kids during the school holidays!
Next Printing worked closely with the design team at Mark Makers to realise their concept to a working and great looking environment that allowed for a fast production and installation activation. Next Printing managed the industrial design, print, production and the installation allowing Mark Makers to focus on the creative and overall execution.
Working with Reboard for all the walls arches and plinths plus decals for the floor graphic and foam for the 3D lettering all elements came together to create a fun interactive space which attracted kids into the area keeping them entertained during the school holiday period.
Thanks to the lightweight nature of the materials used, installation was completed by our specialist installers in under 4 hours while the bump-out was able to be completed in less than 3 hours. All the reboard elements being able to be fully recycled reducing the carbon footprint greatly when compared to using more traditional materials such as MDF and vinyls.
Havas Blvd approached Next Printing in early August 2022 with limited time to produce major branding elements on behalf of Coca-Cola and FIFA for the FIFA World Cup 2022 Trophy Tour events taking place at Sydney’s new Alliance Stadium. An overarching consideration was Coca-Cola and FIFA’s desire to be sustainable and eco-friendly wherever possible. Next was asked to consider this and to actively look for opportunities to use recyclable materials and similar initiatives. The brief included creating a non-pitch photo opportunity, pillar wraps, an entrance archway feature, branded tables, a DJ booth, a merchandise stand and media walls for an interactive zone.
A combination of sustainable materials were used for this activation (based on budget, suitability and time constraints). Reboard was utilised as the main backdrop for the VIP, stakeholder and media event on the pitch. It was also used to construct the large arched entrance feature, DJ booth and merchandise stand. Its comparable strength to MDF, FSC Certification and low carbon footprint made it an obvious choice. Enviro Fabric (made from recycled PET Bottles) was used for pillar wraps, branded table skirts and as skins for custom pop-up walls. Next produced most of the signage using recyclable or recycled materials.
Following a speedy approval of budget, Reboard items were designed and 3D rendered by Next’s industrial design team. Fortunately, drawing upon some of our existing designs expedited the approval process. With fabric and other elements given the go-ahead, Next produced all items in-house, ready for installation on-time at Allianz Stadium. Negotiating the teething problems of setting-up inside a brand-new facility, Next’s installers (along with the helpful crew from Havas Blvd) built punchy, on-brand and environmentally focused structures in a matter of hours. These stands were later quickly broken down and returned to Next for recycling and other processing.