Coca-Cola & FIFA World Cup with Havas Blvd | Case Study

Pranil Chandra November 15, 2022

Speak to a Print Expert
Coca-Cola & FIFA World Cup with Havas Blvd | Case Study

The Challenge

Havas Blvd approached Next Printing in early August 2022 with limited time to produce major branding elements on behalf of Coca-Cola and FIFA for the FIFA World Cup 2022 Trophy Tour events taking place at Sydney’s new Alliance Stadium. An overarching consideration was Coca-Cola and FIFA’s desire to be sustainable and eco-friendly wherever possible. Next was asked to consider this and to actively look for opportunities to use recyclable materials and similar initiatives. The brief included creating a non-pitch photo opportunity, pillar wraps, an entrance archway feature, branded tables, a DJ booth, a merchandise stand and media walls for an interactive zone. 

Fifa World Cup Tropy Tour Reboard DJ Booth

The Solution

A combination of sustainable materials were used for this activation (based on budget, suitability and time constraints). Reboard displays was utilised as the main backdrop for the VIP, stakeholder and media event on the pitch. It was also used to construct the large arched entrance feature, DJ booth and merchandise stand. Its comparable strength to MDF, FSC Certification and low carbon footprint made it an obvious choice. Enviro Fabric (made from recycled PET Bottles) was used for pillar wraps, branded table skirts and as skins for custom pop-up walls. Next produced most of the signage using recyclable or recycled materials.

The Execution

Following a speedy approval of budget, Reboard items were designed and 3D rendered by Next’s industrial design team. Fortunately, drawing upon some of our existing designs expedited the approval process. With fabric and other elements given the go-ahead, Next produced all items in-house, ready for installation on-time at Allianz Stadium. Negotiating the teething problems of setting-up inside a brand-new facility, Next’s installers (along with the helpful crew from Havas Blvd) built punchy, on-brand and environmentally focused structures in a matter of hours. These stands were later quickly broken down and returned to Next for recycling and other processing.

Other Case Studies

PE Nation’s Sustainable Event Design at Australian Fashion Week

Pranil Chandra July 3, 2024

PE Nation, led by Pip Edwards, made a bold statement at Australian Fashion Week 2024 with a stunning “chrome grandstand” to launch the Re/Creation collection. In partnership with Studio Messa, they used recyclable Reboard, reducing emissions significantly and reinforcing their B-Corp commitment to sustainability. The setup featured 20 reflective chrome pillars, creating an unforgettable and eco-friendly runway experience.

Read More
Ben Sherman at Melbourne’s Chadstone Shopping Centre | Case Study

Pranil Chandra May 8, 2024

Next Printing collaborated with Seeker Agency to create compelling and thought-provoking experience for its 1,200 clients of REA Group's. The events purpose was raising awareness and funding for charities committed to eradicating homelessness.

Read More
REA Group with Seeker Agency | Case Study

Pranil Chandra April 5, 2024

Next Printing collaborated with Seeker Agency to create compelling and thought-provoking experience for its 1,200 clients of REA Group's. The events purpose was raising awareness and funding for charities committed to eradicating homelessness.

Read More

Get our tips
straight to your inbox

We'd love to send you innovative tips, news and offers from the world of print and marketing.

contact us
close

Contact Us

Client experience officers are available to answer any questions you have. Use the form below to quickly let us know what you need!