Pranil Chandra February 9, 2024
In today’s competitive commercial landscape, creating immersive brand experiences has become crucial for capturing audience attention. Whether it’s a product activation, pop-up store, retail event, or exhibition, the right event display can elevate your brand’s presence and create a truly memorable experience. This is where custom event display stands shine, offering an impactful solution that sets brands apart from the crowd.
Join us as we dive into the world of custom event display solutions, discussing the key characteristics that make them an essential component of a modern marketing strategy. Whether you’re an event planner, a marketing professional, or a business looking to create immersive brand experiences, we’ll consider features that can lift your pop-up display stands and custom exhibition booths to new heights.
The digital world allows brands to connect with their audience more than ever – yet the physical event display has never been more crucial to brand marketing teams. As businesses strive to connect more frequently with customers using digital platforms alone, they simultaneously lose some of the connection that occurs naturally through physical interaction. And the display stand is not standing for it!
But event displays are no longer the bland or basic exhibits of old. Combining all kinds of marketing magic with modern methods and technologies, brands can utilise physical and digital elements to create a successful immersive experience beyond the basics. Event displays have become the ultimate canvas for creativity, enabling brands to communicate their message more effectively – and customisation lies at the heart of developing versatile and unique event display structures that align perfectly with a brand’s vision, enticing and immersing potential customers into their world.
Despite the explosion of digital platforms – social media feeds, in particular – marketing teams aren’t ones to rest on their laurels. Putting your products, logo, colours and identity physically in front of potential customers has long been a necessity, yet you can only describe today’s event display expectations as ‘next level’. And this is happening everywhere: from malls to entrance halls, windows to trade shows!
Here’s how custom display stands have made a significant impact across the entire events spectrum.
Retail Events:
Custom display stands have completely transformed retail events by bringing the immersive component to brand experiences. From interactive installations that allow customers to try products firsthand to visually stunning displays that evoke emotion, these custom solutions elevate the retail experience and drive customer engagement.
Trade Show Displays:
In the competitive world of trade shows, standing out from the crowd is crucial. Custom exhibition booths provide a unique opportunity to showcase products and services in an eye-catching and memorable way. Brands that invest in custom displays often attract more attention, generate higher foot traffic, and leave a lasting impression on potential buyers.
Brand and Product Activations:
Brand activations are all about creating a buzz and building brand awareness. Custom event display stands play a key role here by offering a platform for innovative and immersive experiences. Whether it’s a pop-up exhibition display, a product launch event, or an experiential marketing campaign, custom displays enable brands to leave a lasting impression on their target audience.
There are plenty of real-world examples of custom exhibition display stands that left a lasting impression. Ready to see a few?
To coincide with the launch of the Barbie Movie in July 2023, Bastion Experience contacted Next Printing in April 2023 with an extensive brief to comprehensively re-fit Grill’d The Galeries’ Sydney location as Barbie’s Dreamburger Diner. Essentially, burger lovers would be immersed in a pink dreamworld, where they could sit and enjoy pink burgers whilst being surrounded by fun Barbie-inspired ‘instagrammable’ décor.
Pim Group approached Next Printing to create an immersive school room for La Roche Posay Serums using sustainable and eco-friendly materials. Next Printing used Reboard, Foamboard, and Floor Mat to create seven unique freestanding pods, each representing a specific type of serum. The project involved considerable color matching and 3D rendering before installation at North Bondi Surf Life Saving Club in November. The Serum School Event was a huge success, with attendees enjoying masterclasses, skin exams, serum matching, and gifting. All sustainable materials were recycled or processed after the event, leaving a positive takeaway from this successful activation.
INVNT, a media agency, was tasked with producing the Xerocon 2022 Global Roadshow for Xero. The roadshow took place in London, New Orleans, and Sydney, with INVNT using Reboard, the most eco-friendly solution, to meet Xero’s sustainability goals. Next Printing, a world leader in Reboard projects, was recommended to INVNT and became the international partner for the event, aligning with their own mission to minimize their carbon footprint and encourage clients to do the same.
So, how are these modern-day immersive event displays crafted? Behind what you see as a finished product lies a dynamic interplay stretching beyond the traditional boundaries of event planning or retail marketing.
Today’s display stands rely on two key components for success: the design and the brand experience. The objective of the design is to create a unique and memorable display that people are attracted towards, which the brand can then connect with its audience at a deeper, personal level. When the two come together, they form a powerful alliance that positively immerses and impacts the audience.
Think of the design as the canvas upon which the brand experience comes to life. Using creative and thoughtful layouts, interactive installations and cutting-edge technologies, a display stand becomes a platform to amplify the brand’s story, a multi-sensory journey that captivates the audience so much that they become fully immersed in the brand. This type of engagement is so powerful that it leaves a lasting impression long after the experience has ended. And lasting impressions can quickly lead to brand loyalty – which is the ultimate aim for any marketer, sales maker, or business owner.
Let’s look a little closer at one of the four features – and perhaps the most critical – of today’s display stands: interactivity. Of course, many brands have embraced technical tools to up the ante, integrating them into their event display solutions to increase engagement. If you are an event planner or designer and still exploring how best to do so – and within your all-important event budget – here are some tips on tools to consider using as part of your next custom event display.
One thing is certain; technology will continue to evolve. As it does, event display solutions will do likewise, driving our sector to even greater heights than we can imagine today. Rather than being the party latecomer (or worse, an outright pooper), staying ahead of the curve will become essential, reflecting your versatility as a brand to move with the times. And don’t let having a mature customer demographic fool you into thinking tech can stay in its box!
At Next Printing, we understand the importance of custom event display solutions in creating immersive experiences that captivate audiences. Through design flexibility, interactivity, and brand consistency, our custom event display stands enable brands to stand out from the crowd and make a lasting impact.
From pop-up exhibition display stands to trade show booths, our team of experts is here to bring your creative vision to life. Contact us today to explore how our custom event display solutions can elevate your brand presence and deliver exceptional results.
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